The design of your website says a lot about your business, because let’s face it – first impressions count! Your business can gain a lot of customers from a well-designed website. But your business can lose just as many customers if your website is badly designed.
If you are looking for a platform that allows you to have total control over your website, then look no further, WordPress is the answer. In 2001 Michel Valdrighi had a dream to create a simple, easy to use, online publishing system. 16 years later, WordPress is the most popular content management system in the world. Today, the WordPress community is massive, with thousands of developers worldwide continually improving the platform.
People often think that once visitors are on your site, it’s job done – but that’s only half of the journey. How effective is your website at selling your product or service to these visitors? Getting more enquiries, sales or downloads on your website is all about the “user experience”: How much time did they spend on your site? What links did they click (or try to click)? How far are they scrolling down?
In today’s day and age with Google, Facebook and Twitter it is vital that you have a website – but not only that, you need a website that actually generates you more leads and sales. But how does one achieve this? Whether you have a website, or you are looking to improve it here are 5 things that every Small Business website should have in 2015:
A study (Local Consumer Review Survey) done in 2012 showed that 85% of consumers use the internet to find local businesses or services. It’s probably closer to 95% today in 2015. To put this simply, that means 95 out of 100 of your potential customers are going onto Google and looking for your service. The question is – can people find your website?